Sustainability

Sustainability at That’s Sooo You
We love creating bold, colourful, and joyful designs - but we also care about doing it the right way. That means making conscious choices about materials, packaging, and waste, while constantly looking for ways to reduce our impact.

More Sustainable Print
We use embroidery and DTF (Direct to Film) printing, which is the cool, eco-friendly cousin of vinyl heat transfer. It only uses the ink needed for your design...no extra scraps or plastic sticky leftovers like you get from cutting vinyl. That means way less waste! Plus, there’s no screen printing or weeding involved, so it’s quicker, cleaner and easier on the planet. Read more about it in our blog here!

Conscious Clothing Choices
We use FairWear certified Organic Cotton and Recycled Cotton & Polyester garments, wherever possible. We also use premium quality clothing and exceptionally durable print & embroidery processes, so that our items stay looking good wear after wear. We aren't fast fashion, we want you to enjoy your garment again and again.

Thoughtful Packaging
We use recyclable mailing bags and packaging tape. We also reuse carboard packaging wherever we can; it may not be pretty, but it'll get the job done! All our printed materials are on recycled paper & card.

Recycling & Waste Reduction
Every in our studio is sorted and recycled where possible.

Sustainability isn’t about being perfect, but about making better choices every day. And that’s exactly what I’m committed to.