Where being yourself isn't just encouraged, it's the whole point.
We make bold, joyful clothing and accessories for people who are tired of blending in and ready to own who they are.
Designed and made in small batches in the UK, everything we create is packed with personality and a whole lot of love.
We celebrate every kind of human, because life’s too short to wear boring clothes or pretend to be someone you’re not. Be loud, proud and unashamedly yourself.
Why That’s Sooo You?
Ever felt like your taste doesn’t fit the mainstream? Like you’ve toned yourself down to blend in? Screw that.
Your style, your personality, your quirks, they’re what make you brilliant. What you wear and what you surround yourself with should feel like an extension of you, not a watered-down version to please everyone else.
We’re here to remind you that it’s okay to stand out. It’s okay to be different. It’s not just okay, it’s bloody amazing.
Why Small Batches?
Unique is a word thrown around a lot, but let’s be real, most of the time, it doesn’t mean a thing.
Ever found something you love only to see it everywhere? Annoying, right? That’s why our designs are made in small Batches. Some pieces are even limited edition and total one-offs; just like you.
So when you grab something from That’s Sooo You, you know it’s special. And that’s exactly how we like it.
Hey! I’m Lucy, the founder of That’s Sooo You.
For years, I muted myself. As an awkward teen, an even more awkward adult, a wife, and a new mum, I dressed how I thought I should, greys, blacks, neutrals. But it never felt like me.
Then I hit 40, and I thought; why the hell am I not just wearing what makes me happy?
So, I changed. I embraced colour. I embraced fun. And I embraced me. That’s Sooo You was born from that mindset, because I never want anyone else to feel like they have to dim themselves to fit in; Live in full colour. Be loud. Be joyful. Be unashamedly YOU.
